How I Turned My Love for Cleaning into a Thriving Business in Just 2 Years: A Personal Success Story

Two years ago, I found myself lost and overwhelmed by a nagging voice that kept saying, “You need to do better.” “What are you doing?” It wasn’t easy, and I felt unsure of my next step. After leaving my full-time bartending job and stepping away from everything I loved, I was at a crossroads.

Then came the question that would change everything: "Who will clean this?" Skylar, my husband, asked about our new short-term rental. Without missing a beat, I responded, "I could definitely do that."

And just like that, everything clicked. I realized that cleaning wasn’t just something I could do—it was something I had done my whole life. Growing up, my parents owned over 17 rental properties. I was always by my mother’s side, scrubbing floors, organizing spaces, and even volunteering to clean the bathroom or organize files in the office at just 7 years old.

These early experiences gave me an appreciation for cleanliness and organization, which followed me into my career in the restaurant industry. But, as much as I thrived in that hustle, I realized my true passion wasn’t in the chaos—it was in creating clean, organized spaces.

The Spark: Starting My Own Business

I knew it was time to embrace my passion and turn it into something real. No more side jobs—this would be a full-on business. Thus, Starin Cleaning Services was born.

Starting with just myself, a small, breaking-down car, and no connections in a new state 2,000 miles from home, the journey was daunting. But with one loyal client trusting me, everything began to fall into place.

Building Something Bigger

Fast forward to now: Starin Cleaning Services has grown into something I’m incredibly proud of. I lead a team of 4 amazing people, with a community of over 100 followers around the world. We’ve completed more than 250 bookings, with 36 repeat clients—something I truly cherish.

Each of these clients isn’t just a booking; they’re part of a relationship built on trust and reliability.

Paying It Forward: Clean It Forward Program

The greatest joy, however, is being able to give back. Through our “Clean It Forward” program, we offer free cleaning services to low-income families, hoarders, and individuals recovering from natural disasters. This program allows me to help those who need it most and see firsthand the difference a clean space can make in someone's life.

Looking Ahead

It’s hard to believe how far we’ve come in just two short years. What started as a dream is now a thriving reality, and every day brings new opportunities and challenges. The cleaning industry continues to evolve, and I’m excited for what’s next.

At Starin Cleaning Services, we pride ourselves on being transparent. I want to remind clients that we’re all human and that it’s okay to ask for help.

Thank You for Your Support 🙏💖

I am beyond grateful for the amazing team, loyal clients, and incredible support I’ve received from everyone along the way. You’ve all made this journey so special, and I can’t wait to see where the next chapter leads.

Here’s to many more years of cleaning, supporting, and growing together.

Thank you for helping me turn this dream into a reality! 🧽✨

With love, Caleigh Starin